Promoting Design.local with video content
Team: Cameron Hamilton
Kandice Prosser
Amelia McLean
Duration: 6 Weeks, April 13th, 2020 - May 22nd, 2020
Overview: I completed this project as a part of my internship with Design.local. Design.local is a Waterloo based organization who gathers design challenges from local business and provides problem solvers with an opportunity to develop their abilities and create connections with businesses that they complete these challenges for. Our team was tasked with content creation in two forms; firstly, creating video content that can be used to address an area of opportunity within Design.local, and second, create an implementation strategy for ongoing content creation. Each of these task was to be completed over a 6 week period.
Methodologies
Beginning with research, we conducted several user interviews to understand our audience. Afterwards we began to define our project by building personas, empathy maps and journey maps. Our brainstorming session culminated into an affinity map as well as a priority grid. Beyond this, we moved on to story boarding and script writing, until we finally began to prototype and test our products.
Tools Used
Adobe XD
Adobe Illustrator
Adobe Animate
Mural.ly
Adobe InDesign
Addressing User Needs
This is our response to addressing an area of opportunity for Design.local. The problem that we identified was that problem-solvers looking to join Design.local and businesses looking to provide challenges to Design.local need information including brand details about Design.local so that they understand Design.local’s mission and the benefits of joining the community.
A Strategy for Ongoing Content Creation
For ongoing content creation, we design a video kit that can be used by Design.local to have each of their challenge teams create video content that can be use to promote both the problem solvers as well as the service that Design.local provides. The problem that we identified is that problem solvers and business need a way to view completed challenge so that they are inspired to join a challenge or submit a design challenge proposal
Video Kit - Filming Instructions
The first section of the video kit is an instructional guide informing challenge teams how to record their video. This guide includes a set of questions that are to be answered that help to inform new viewers what the challenge entailed and what the overall experience of design.local is like.
Video Kit - Editing Instructions
This section of the video kit informs design challenge teams how to edit their video together. This guide includes where to place title cards, as well as where each video clips should be inserted and an approximation of the amount of time that should be allotted for each video clip.
Video Kit Assets
The video kit also comes equipped with a folder full of assets. These assets are in the form of title cards that are used within the video that the teams are editing to signify a new section within the video.
The Process
The Final Report
Our final design report proposal comprises our entire process into one document. Each of the steps that we took throughout the empathize, define, ideate, prototype and test phases of our design process.