Introducing a new way to make informed Grocery decision while you shop
The Problem
With the user in mind, the goal is to develop a mobile application that can act as a shopping companion and promote sustainable shopping habits
Overview: The VITA initiative is an enhancement of the shopping experience that also promotes sustainable eating habits. The goal of VITA is to answer the question, how might we blend technology into store departments to improve guest experience, allow for efficient shopping, and expose guests to moments of inspiration leading to excitement around the shopping experience. VITA is a platform to help customers find their grocery needs without any issue, while also developing their understanding of the impact that their grocery choices have environmentally. VITA promotes efficiency in the shopping experience, providing shoppers with the information they need to be confident in their purchases.
The Prototype
The VITA prototype consists of three elements within the Longo’s Grocery App: A Shopping List, a QR Scanner, and a Discovery Page. All of these items are built around the idea of having a shopping companion that can help you keep track of the items your looking, as well as discover new items both through the app in the discover section, as well as in store through the QR Code Scanner
My List
The My List section of the app allows shoppers to prepare their grocery lists in advance. By utilizing the search function, users are able to customize their search in order to find exactly what it is their looking for. Customers will also be able to add products to their shopping list from the QR scanner or from the discovery pages. Ethical, environmental, and locally sourced products are made easily identifiable due to the VITA leaves.
QR Scanner
So that shoppers have an easier time gathering information about products they discover in stores, they will be able to scan the products with their mobile app and be presented all the VITA information that they are looking for. From here, customers will be able to add these products to their shopping lists in order to keep them for future shopping ventures.
Discover
In the VITA discovery sections, customers will be introduced to a variety of recipes and meals that promote sustainable food choices. Here, customers will be able to view recipes, preparation instructions, and even add the ingredients need to their shopping lists to make it easy to enjoy these recipes at home. With a plethora of options that will be consistently updated, consumers will never get bored of their meals.
VITA Wrap Presentation
The culmination of this effort was user testing and feedback. The process that was undertaken to develop the VITA app is detail in the wrap presentation below
