Luxury Living
Luxury Living
Luxury Living Luxury Living
Luxe is a practice project. Here I will define the intended audience, my design process, as well as how the end product addresses the wants and needs of potential customers.
Luxe tagline
The Problem: The Luxe hotel is in need of a rebrand. Their existing website is unorganised and outdated, and they fear that the clutter could be driving customers away, instead of inviting them in.
Overview: The Luxe hotel is a stand alone hotel in Toronto. It generates a large portion of profits from both hotel visitors, as well as wedding and events that it hosts on-site in its array of halls and venues. The Luxe has maintained its position as a hot downtown spot for a millennial audience, due to hosting niche concerts and events at an affordable price, catering to a younger crowd. In conjunction with the Luxe bar and restaurant, the Luxe hotel is in need of a marketing website that portrays the feel and appeal that the hotel provides.
The Audience
The Luxe has two distinct audience groups that it is catering to. Firstly, the luxe caters its events and dining environments to a young adult crowd, with a modern flare on luxury experiences. This audience will typically be men and women between 21-40 who are interested in experiencing nightlife, and are tickled by artistic ventures.
The other audience is more inclusive. As a hotel, the Luxe is looking to attract travellers from every corner of the world. As such, the target audiences here include families, business travellers, and Local travellers looking to have an experience in Toronto without having to venture back out of the city.
